Friday, October 13, 2006

One Good Headline, One Bad Headline

Lawrence Ulrich, of Fortune Magazine, has an article about what he calls "New Age diesels." Generally, I find puns and various lingual tricks distracting in headlines, and perhaps even shy away from the articles they point to.

However (and maybe I'm just a little coltish because it's Friday) the headline of Ulrich's piece attracted me, and amused me:

"The Axis of Diesel
Mercedes, GM and even Honda, are betting on a new breed of green diesels. The goal? To leave hybrids in the dust."
And what the Fortune article has in utility, creativity and appropriateness, this article from the Telegraph (Calcutta, India) has in verbosity:

"Delhi puts army act ball in Ibobi court"


Post a Comment

Links to this post:

Create a Link

<< Home