One Good Headline, One Bad Headline
Lawrence Ulrich, of Fortune Magazine, has an article about what he calls "New Age diesels." Generally, I find puns and various lingual tricks distracting in headlines, and perhaps even shy away from the articles they point to.
However (and maybe I'm just a little coltish because it's Friday) the headline of Ulrich's piece attracted me, and amused me:
However (and maybe I'm just a little coltish because it's Friday) the headline of Ulrich's piece attracted me, and amused me:
And what the Fortune article has in utility, creativity and appropriateness, this article from the Telegraph (Calcutta, India) has in verbosity:"The Axis of DieselMercedes, GM and even Honda, are betting on a new breed of green diesels. The goal? To leave hybrids in the dust."
"Delhi puts army act ball in Ibobi court"
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